One anonymous, proactive engine monetised four ways — a mandatory certification market, an institutional subscription, population-level analytics, and a compounding data-licensing asset beneath them all.
4revenue streams
US$250per DAC certification
~92%gross margin
Melbourne · Chennai · HyderabadBe Ready. Be Supported.
०१
The Streams
How Dimple earns.
Education proves the architecture and opens the door; each stream then layers on the same anonymous engine without a new build. The certification market turns first, the moment counsellors are trained for the pilot.
Stream 01 · Certification
DAC Certification
US$250 / counsellor
The Dimple Accreditation Course, CCI-governed and co-endorsed by Monash and Melbourne. Every counsellor who operates on the anonymous model must first pass the graduated escalation protocol. CCI’s 10,000-counsellor national network is the first cohort — a mandatory training market the Saha mandate creates, scaling toward the 50,000+ accredited counsellors India alone will need.
Stream 02 · Subscription
Platform Subscription
US$5 / student · yr
The B2G + B2B + B2C core. Education institutions license the platform at US$5 per student per year; the workplace tier lands at US$8 per employee per year. Sovereign and mandated adoption drives customer-acquisition cost toward zero — the constitutional requirement does the selling.
Stream 03 · Analytics
SUKHA Insights
Per-vertical subscription
Tier 2 analytics: anonymised, population-level wellbeing benchmarks sold to governments, development-finance institutions and policy bodies. No individual is ever exposed — the SUKHA framework reports at the cohort level by design, one vertical at a time.
Stream 04 · Data licensing
Data Licensing
Compounding · cross-vertical
Tier 3: the fully anonymised research corpus, licensed for research, AI training and methodology. Cross-vertical and longitudinal, it compounds as every deployment enriches the shared dataset. A 20% benefit-share is directed to the Rebound Global charitable foundation.
०२
The DAC Market · CCI
The certification market turns first.
Anonymity cannot mean abandonment. Every counsellor on the platform is accredited through the Dimple Accreditation Course before they operate — assessed on the graduated escalation protocol that makes the anonymous model safe. CCI co-delivers the DAC and supplies the Telugu-speaking cohort for the Andhra Pradesh pilot from its 10,000-counsellor national network, at US$250 per counsellor.
InputFigureBasis
CCI delivery network
10,000
counsellors
Certification fee
US$250
per counsellor
Initial certification market
US$2.5M
10,000 × US$250
At national readiness
US$12.5M+
50,000+ counsellors
The Saha mandate makes accreditation a national requirement, not a nice-to-have — seeding a mandatory training market that scales toward the 50,000+ counsellors India alone needs for readiness.
०३
Pricing · Model & Buyer
Every stream, priced.
StreamPricingBuyer
DAC Certification
US$250 / counsellor
Counsellors · CCI network
Education subscription
US$5 / student · yr
Institutions · ministries
Workplace subscription
US$8 / employee · yr
Employers · EAP buyers
SUKHA Insights
Per-vertical subscription
Governments · DFIs · policy
Data Licensing
Cross-vertical corpus
Research · AI training
One engine. Four ways to pay for it.
०४
The Numbers · Projections
Combined portfolio ARR · Q2 2029
~$510MConservative, bottom-up modelling. Education is the proof of concept; the same engine re-points across institutional verticals and a structurally-funded D2C counsellor network.